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Web Presence

The internet has emerged as the leading source of prospective tenants for our properties. People prefer the ease with which they can review numerous properties in a short period of time. Louise Beck Properties, Inc. has worked diligently to ensure our web presence is the most comprehensive and aggressive in the area and we have certainly succeeded! With our best-in-class search website and over 50 exclusive websites (such as RentInChapelHill.com, RentNearDuke.com, DukeStudentRentals.com, and LiveNearUNC.com to name a few) we reach more prospective renters than any other company in the area. And it only gets better from there. When prospective renters review our listings, they enjoy interior and exterior pictures as well as a comprehensive description of your property. Sounds obvious, but most of our competitors don’t do it!

Louise Beck Properties, Inc. also takes advantage of nationally and locally branded search sites that our target populations use to find housing. We market through the following sites:

Triangle Multiple Listings Service & Centralized Showing Service

The Triangle Multiple Listings Service is only available to and accessible by licensed Realtors in the Triangle area. This comprehensive database includes extensive information and photographs of properties and land, both commercial and residential, available for sale.

Rental properties are also accessible on the TMLS system; however, few Realtors and rental companies take advantage of this opportunity to market their rental listings to Real Estate Agents, many of whom are working with buyers who need a place to live while they search for a permanent home or have a home built.

Louise Beck Properties averages 53% of the total rental listings available on the TMLS system. Unlike many Realtors and property management companies, our TMLS entries always include at least an exterior photo (if the unit is currently occupied), and extensive interior photos if the unit is vacant.   NOTE: Because all of our listings are entered into the MLS system, other real estate companies may include our listings on their sites. Most companies allow visitors to their web pages the option of searching MLS listings, in addition to just specific company listings. Therefore, the number of websites with Louise Beck Properties’ listings could possibly number in the hundreds, giving your property additional exposure to potential renters worldwide.   Through CSS Showings, a value-added feature of TMLS, showings are coordinated electronically, allowing qualified Real Estate agents to show your property any time of the day or night that is convenient for prospective tenants, increasing the opportunities for the property to be seen and rented.

www.ListHub.net Triangle MLS has recently partnered with a national listing service, ListHub. “ListHub is the broadest, most widely adopted network for listing distribution, and works in concert with MLSs, franchises, and core real estate technologies. ListHub brings a comprehensive system for maximizing listing exposure.” Through this powerful service, your property listing will be available on the internet’s most widely used housing search sites.

chapelhillrent.com & durhamrent.com Chapelhillrent.com and durhamrent.com contain listings only in the local area. We are one of their largest advertisers and receive a significant amount of calls and email requesting more information about our listings from these sites.   raleigh.craigslist.org   Craig’s list is a free website where people all over the world gather to trade information on available housing, employment, merchandise, etc. We regularly post our listings to the Raleigh section of Craig’s List, and have experienced excellent results.   google.com Your home will be listed on Google base housing. We regularly post our listings to Google base where people world wide search for housing. Your individual listing will include basic information, a detailed description, mapping link, and photographs.

Virtual Tour   A Virtual Tour can also enhance the exposure of your home. This tour is linked to a variety of websites including your MLS listing, Realtor.com and the listing on louisebeckproperties.com. We can link the tour to additional major portals and Real Estate sites that allow them to show the tour with your listings. They are constantly adding new automated distribution partners so your tour will be visible in as many places as possible.

communityhousing.duke.edu Duke Community Housing is a campus resource for Duke University students, faculty, staff, and affiliates to find rental housing in the Durham area.

Print Advertising

Louise Beck Properties maintains a constant advertising presence in the Advocate Classifieds, with insertions in both the Sunday and Wednesday issues. The ad is designed with an attention-grabbing headline and stands out amid the clutter of other ads. The ad also directs readers to one of our websites where they can get information and photos about your property 24/7. Finally, the classified ad is searchable on the web for anyone looking for a rental home in the online Advocate Classifieds, Apartments.com and Triangle.com.

Chapel Hill-Carrboro Chamber of Commerce

The Chapel Hill-Carrboro Chamber of Commerce visitors and relocation packages include the relocation guide and map of the area. Both of these popular informational tools are distributed widely through out the area and via mailings. The guide is produced in collaboration with the Chapel Hill Magazine. This guide is aggressively distributed through all Chamber Relocation requests, through Realtor and bank relocation packages, at hotel rooms, UNC Parent’s Weekend and Orientation Weekends, on newsstands, the RDU airport and NC Welcome Centers, through employment relocation packages, and much more. The map, produced by the chamber is distributed to over 10,000 people/businesses throughout the year, including all Chamber relocation requests, local residents, UNC parents, and local businesses

Daily Tar Heel   The Daily Tar Heel is the University of North Carolina at Chapel Hill’s student newspaper. It has been published daily (Monday through Friday) since 1929. Today, the publication reaches approximately 39,000 readers.   With 120 distribution locations throughout the UNC campus, as well as in Orange and Durham Counties, the newspaper estimates that 97% of students and 84% of faculty read the paper daily. Louise Beck Properties maintains a regular advertising presence in this publication, purchasing large ads in special housing issues and theme publications.

Duke Chronicle - Housing Guide

The Duke Chronicle is Duke University’s daily newspaper. The housing issues are published several times a year when students and faculty are relocating and looking for housing. Louise Beck Properties’ ad prominently features the website, and additional exposure for your property. This publication reaches 20,000+ Duke employees including 2,500+ regular rank faculty,1,500 senior physicians, 800 residents and fellows. The student 13,500 Duke students including 6,800 graduate and professional students in the Graduate School, Fuqua School of Business and the schools of law, medicine, divinity, environment, engineering, physical therapy and nursing. The housing guide is also distributed to graduate and professional schools to be given to incoming students. In addition the paper is mailed to the homes of all new and returning Duke undergraduates.

Supplementary Marketing

Poster Campaigns

Through a local poster distribution service, Louise Beck Properties, Inc. sends 100 flyers into the UNC and Chapel Hill areas each month. The flyers highlight only a few properties to keep visibility clear and easy, but prominently display our website and contact information, enticing the reader to log on and see all of our listings. Tabs with our contact information can be easily removed from each flyer, making it easy to take our information home. 100 locations receive the flyers, including; the public bulletin boards at UNC campus, hospital and medical center, the poster kiosks on Franklin and Rosemary Streets, the Chapel Hill Post Office, any shops, restaurants and cafes with bulletin boards, Carrboro, Weaver Street Market, Farmers Market, Elmo’s, Art Center, Cat’s Cradle, Whole Foods, Weaver St Market in Southern Village, Chapel Hill Public Library, Senior Center and many other places.

Yard Signs

• Almost 40% of prospective tenants call as a result of seeing one of our signs in front of a vacant property.

• Our signs are highly visible throughout the local area and immediately recognized as a symbol of professional and quality management.

• Whenever possible, all other advertising reinforces the power of our signs by incorporating our logo.

• Our website is listed on our signs, directing prospective tenants to photos of and information about your home that is available 24 hours a day, 7 days a week.

• Tastefully designed and carefully maintained, these signs are more acceptable to neighbors than cheaper, flimsy hardware-store “For Rent” signs.

Housing Fairs

Louise Beck Properties, Inc. ensures we have a presence at UNC and Duke University Housing Fairs. These fairs are visited by hundreds of students and prominently feature our student rentals.

UNC Direct Mail Campaign

• We also mail Information on available properties to the Student Services Departments of all professional schools on the UNC campus, as well as to the Deans, Chairs, or Directors of each department.

• This mailing raises awareness of Louise Beck Properties, Inc. with decision-makers on campus, many of whom chair search committees for in-coming faculty, or pass along the information to these chairs.

• Student Services Departments pass along the information to incoming graduate and professional students.